Consultancy Services
About Me
Based in Poole, Dorset, UK (Available to travel)
Email: shasht88@icloud.com
Education
- German Technical College, Tehran – Architecture Studies
- Language Studies – England
- Salisbury College – Management Studies
- Professional Experience
- Founder & CEO – Catering, Wholesale, and Hospitality Group
- Built and operated a successful wine and beer import business
- Managed 15 outlets and 340 staff
- Designed and fitted out multiple venues
- Ensured strong profitability and growth
Mediation Facilitator – HMP Dartmoor
Over 700 hours of one-to-one and group mediation work.
Key Skills
Business management, consultancy, hospitality operations, fit-out expertise, leadership,
Case Study 1: Wholesale Wine & Beer Company – Devon
Initial turnover: £1,000,000
Turnover after 9 months: £1,900,000
Key Improvements Delivered
- Introduced direct purchasing from three major breweries with annual barrelage discounts.
- Connected the company with a London wine wholesaler and negotiated pricing and credit terms.
- Implemented new accountancy software enabling client-specific discounts and monthly accounts.
- Recruited a salesperson who generated £490,000 in new business.
- Installed CCTV to reduce pilferage and warehouse errors.
- Established monthly stocktakes for accurate cost control.
Result: Sales increased from £1M to £1.9M within nine months.
Case Study 2: Husband & Wife Pub Business – New Forest
Guided the owners through the purchase of a leasehold pub from a major pub group and set up a limited company structure.
Oversaw full refurbishment, recruited a full team, negotiated supplier pricing and created a
consistent menu with the chef.
Implemented a new EPOS system providing accurate stock reports for monthly stocktakes.
Result: The business has been trading successfully for months and consistently meets monthly
revenue targets.
Case Study 3: Hotel Group (11 Hotels) – London
A derelict hotel site near a residential area was purchased by the group.
Worked with lawyers to reinstate the liquor licence, oversaw full gutting and refurbishment, and
developed a new restaurant at the far end of the garden.
Found a Japanese restaurant operator to take the new restaurant on lease.
Invited to conduct mystery guest assessments at the group’s other hotels, implementing
programmes to increase sales, strengthen marketing, and improve net profit.
Result: The once-derelict site is now fully operational and profitable, with ongoing improvements across the London hotel group.
